Hello Reader,

When I started my consulting business, it took me 3 months to sell my first project.
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I had the experience. I knew I could help. I could talk for a long time about marketing, messaging, websites, and strategy. I'd done the work for a decade...
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But the response I kept getting was:

Customers weren't questioning whether I was good at the work. They honestly couldn't figure out what the heck I wanted them to buy as a first step.

I kinda freaked out, so I ran off to get a shiny new certification. Because that's what we often try when we feel like a failure on the inside — but that's another story!

The good news is I came back with a clear head, and a clear offer that I boxed up the last night of the training.

I got away long enough to see the few problems that people kept bringing me to the table for... And my Front Door copywriting package was born.

Now, I see this happen with experienced consultants all the time.

The longer you've been doing the work, the more things you know how to do all the things. When someone asks what you sell, you try to explain all of it. Or lots of it. Badly.

That usually makes the options harder to understand.

A clear offer does not explain everything you know (or can do). It's like this:

Your offer is just a "boxed" version of what you do that helps someone recognize their problem, understand what you'll do right now, and see what will change if they give you money.

If it takes ten minutes to explain what you sell, the problem may not be your explanation. You may still have decisions to make about what offer you should lead with. You need a better box. 📦

Want to work talk it through for your services?

Join the free Clear Offer Workshop: https://luma.com/drbsiim6​
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I'd love to see you there.

— Josh Brammer

I help consultants turn what they know into clear offers and better systems.

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PS: Have a question about pricing or packaging your services? Hit reply. I read ever email.